WEB PRESENCE-GUIDANCE

Does your company need advice and guidance about your web presence ?

In partnership with Emploi-Québec, we offer you a free support service to improve the effectiveness of your web communications. 

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In the form of a 1-on-1 personalized meeting, benefit from the expertise of Katherine Wanamaker, instructor and consultant in management and marketing  and discuss the opportunities and challenges of the web.

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In these personalized meetings, you will have the opportunity to discuss your different needs such as :

• Apply the elements seen during the various training sessions

• Create or update your Google, Facebook or Instagram accounts

• Optimize the reach of your publications

• Discuss the various applications available to you on the web

• Discuss the various applications available to you for your website (transactional or not)

• Discuss and obtain support on good practices for using social networks

  • ​Ex: Add a catalog of products on Facebook linked to your online store

• Ask specific questions for the context of your business

• Get technical support for your social media platforms, Google My Business or website

• Get training to make changes to an existing website (with wix or squarespace)

  • ​If your website is made with a platform other than those mentioned and you need training to make changes to it, please let us know and we can assess the possibilities.

• Analyze the web presence of your company

  • ​Analyze the scores of each platform

• Identify overall short and long term goals

  • ​Ex: fill a staff shortage, increase sales outside the summer season, develop new products, increase the reputation of our company, attract potential customers, increase the reach of our publications on social media, retain customers, etc.

• Identify priorities for the company's web presence

  • ​In connection with the analysis and the objectives of the organization

• Develop a web strategy

  • ​Identifiy the platforms to prioritize

  • Identify what similar organizations are doing

  • Identify the type of content

  • Build a calendar

• Coures 101 of web platforms

  • ​Give good practices and tips to the organization

  • Ex: How to optimize your Facebook page, how to organize a contest, how to create committment around a publication, etc.